Manulife Ride for Heart
Back as the title sponsor of the Ride for Heart (after a 30-year absence), Manulife needed to be bold in letting participants know about the change.
With a dedication to bringing their message of physical, mental and financial wellness to life in an authentic way, we won the RFP.
The Ask:
Build an engaging activation space within the Heart Park at the Enercare Centre that demonstrates how Manulife cares about Canadian’s overall wellbeing.
The Answer:
We brought the outdoors inside by building the Manulife Wellness Park and filled it with ways to play, enjoy healthy food, share their accomplishment and have fun.
Role: Concept, Art Director, Designer
Social Shares
Just a few of the many organic social shares from our space under the hashtag #ManulifeRides.
Shares included boomerangs on the swing, photos in front of our many walls, group photos in front of our finish line banner, progress on the mosaic wall, as well as people having fun with our games.
