Nicorette Landing Page
Insight:
J&J approached us to create a landing page that empowers customers to make informed decision about their smoking cessation choices by bringing awareness to different formats.
Challenge:
When it comes to smoking habits and quitting, everyones situation differs and there are many different avenues and products to choose from to help support a quitters specific goal. With so many options, it’s difficult for smokers to navigate which product would best support their goal.
Solution:
We designed a custom landing page that helps customers find out what products best support their current needs, while educating them on Nicorette/Nicoderm’s offerings along the way. We also showed them how much they can save by ditching their smoking habit with the support of Nicorette/Nicoderm. Overall, we showed customers that Nicorette is their quit smoking buddy and that they’re not in it alone.
Role: Concept, Art Director, UX Designer, Designer
Crown Royal - Gift Guide
Insight:
Diageo asked Amazon to help to raise awareness of their family of Crown Royal products—their marquee Canadian Whiskey—while delivering a holiday gift-giving message and driving off-site sales at licensed vendors.
Challenge:
To date, Amazon CA does not support alcohol sales, and consequently alcohol brands are not top-of-mind for Amazon customers. As we pitched the first alcohol landing page in Canada, our biggest challenge was navigating Ad Policy restrictions, while still delivering an elegantly branded and valuable customer experience.
Solution:
Working closely with Amazon’s Ad Policy, we created a landing page that featured all of the Crown Royal brands, showcased a curated gift selection of premium products that naturally paired with alcohol—glassware, bar kits, cheese boards—and highlighted cocktail recipes; all inspiring holiday get-togethers and gift-giving. After several iterations of copy and content, we secured approval from Ad Policy to launch this first-to-market campaign in CA.
Role: Concept, Art Director, UX Designer, Designer
Jungle Cruise Movie Launch
Insight:
Disney asked Amazon to help raise awareness of their new movie launch for Jungle Cruise. This was a global ask between multiple countries around the world across all of their Amazon dot coms. On top of awareness, they wanted to drive ticket sales in theatres.
Challenge:
This was a global undertaking with U.S., Canada, Germany, Spain, and Japan working together to create a cohesive experience for the movie launch. We dealt with locale limitations and many different designers working on their own pages for the launch. With so many teams and different clients involved, we needed to work closely together and raise the bar for global standards.
Solution:
Working closely with Canada’s Disney client, as well as syncing with Amazon’s many countries involved in this launch, we were able to succeed in creative a beautiful cohesive landing page for the movie launch. The landing page featured eye catching artwork, ways to purchase tickets, exclusive videos that were only available on Amazon, as well as character introductions and a photo gallery.
Role: Art Director, Designer
Nature’s Way - Sambucus
Insight:
Not everyone knows what Sambucus is or what elderberries its health benefits are. Nature’s Way approached us to deliver a page that will drive awareness and sales of their herbal medicine.
Challenge:
Nature’s Way did not provide us with much director or assets to support their ask.
Solution:
I designed a page to raise awareness and educate potential customers on the lifestyle and health benefits that Nature’s Way Sambacus Cold & Flu Care has to offer. While doing so, showcase the Sambucus product family and drive sales. Through research, I was able to find key topics to reach out the client for more information in order to reach out goal. This proactive research lead to a concept direction that the client loved.
Role: Concept, Art Director, UX Designer, Designer