Nissan Canada Keep Summer Rolling Service Sweepstakes

Nissan’s Summer Sweepstakes is an event where we reach out to all owners and is our most multi-channel campaign (DM, EM, microsite, social posts, banner ads, POP, consumer-facing video, dealer assets, etc.).

The goal is simple, reach out to Nissan owners to have them register for Sweeps and go to a Nissan dealership to service their vehicle. During this process we obtain valuable owner information for future contact, increase revenue, create brand awareness (along with a following), and owners are entered for a chance to win one of three new Nissan vehicles along with other daily prizes and social media participation prizes.

The overarching look and feel goal is to create a sense of extending the summer in Canada. The way we chose to do this is through a camping theme with the owners Nissan vehicles being the factor that gets them to their destinations. The natural, rustic theme is one that many Canadian can connect with across the country. We used hints of recognizable Canadian wildlife and items you’d have with you while camping to tie back to the theme.

Below you will find some samples of the many pieces that went into making this campaign successful.

Role: Concept, Art Director, Designer