Public Mobile Fest

We were tasked to develop an exciting experiential program for Public Mobile to reach Torontonians throughout the summer of 2017. 
Public Mobile had just launched a new campaign called “Less for Less”, which shines a spotlight on the unnecessary extras that they don’t offer to show how Public Mobile keeps its rates so low.
 
Public Mobile isn’t going to sponsor big sports teams, concerts, or events – instead, they’d rather keep costs low for customers. So, what if we brought the Less For Less message to more Torontonians AND demonstrated how they don’t spend money on physical locations, by making a free, mobile, festival?

We developed Public Mobile Fest, a stage that travelled across the city, loading up bands at chosen locations for pop-up performances in Toronto’s busiest neighbourhoods. Brand Ambassadors were onsite at each location to hand out giveaways to consumers that tie back into Public Mobile’s key messaging.

The free music festival was a huge success! Public Mobile was so thrilled with our results that they even extended the schedule.

 Role: Concept, Art Director