RBC - COMMUTERS NEWSPAPER FLEXFORM FOR "i.o. ME" CAMPAIGN

The same old, same old can often turn into a missed blur over time. We needed to stand out from the usual cookie cutter formats. I was able to achieve RBC stepping outside of the box by coming up with a creative use for a home improvement dedicated i.o. me print piece. By creating a life-size paintbrush that comes into the page, the viewer’s eyes are instantly drawn to the brush and down the paint streak to the connecting messaging. The ad was strategically placed in surrounding relevant content.

Role: Concept, Art Director, Designer
Creative Director/Copywriter: Chris Seguin

RBC POINTS

These cute, little characters were designed for an RBC/Shoppers Drug Mart collaborative campaign that focused on collecting points using your RBC Shoppers Optimum MasterCard. The characters represent the points in a lighthearted and adorable way, persuading shoppers to use their card so they don’t leave their points behind.

Role: Designer

RBC - Newspaper FSI "GOT IT" CAMPAIGN

RBC's "Got it" campaign consists of the messaging: No matter what you need in a bank account, RBC’s “Got it” – a fact highlighted by their iconic mascot Arbie’s handling of a vivid, declarative checkmark.

I designed a die cut of a veritable checklist of each and every advantage of all-inclusive banking proved that RBC’s “got it”. The idea was to house the messaging on the cover using a unchecked blue box and once the viewer opens the interestingly shaped piece, they would see Arbie on the inside holding the checkmark - representing that the box has now been checked off.

Role: Concept, Art Director, Designer
Copywriter: Jason Levine